﻿{"id":1026,"date":"2017-08-15T14:56:45","date_gmt":"2017-08-15T08:26:45","guid":{"rendered":"http:\/\/drphyopaing.com\/21-ms-for-marketing\/"},"modified":"2017-08-15T14:56:45","modified_gmt":"2017-08-15T08:26:45","slug":"21-ms-for-marketing","status":"publish","type":"post","link":"https:\/\/drphyopaing.com\/21-ms-for-marketing\/","title":{"rendered":"21 Ms for Marketing"},"content":{"rendered":"\n<p>1. Mission<br>\u1012\u102e\u101c\u102f\u1015\u103a\u1004\u1014\u103a\u1038\u101b\u103e\u102d\u101b\u1010\u1032. why \u1000\u1018\u102c\u101c\u100a\u103a\u1038 ?<br><br>2. Missing<br>What Is missing in the market? \u1005\u103b\u1031\u1038\u1000\u103d\u1000\u103a\u1019\u103e\u102c\u1018\u102c\u1010\u103d\u1031\u101c\u102d\u102f\u1021\u1015\u103a\u1014\u1031\u101e\u101c\u100a\u103a\u1038?<br><br>3. Market<br>\u101e\u1004\u103a.\u101b\u1032. Target Customers \u1010\u103d\u1031\u1000\u1018\u101a\u103a\u101e\u1030\u1010\u103d\u1031\u101c\u100a\u103a\u1038?<br><br>4. My Story<br>\u1018\u102c.\u1000\u103c\u1031\u102c\u1004\u103a.\u1012\u102e\u101c\u102f\u1015\u103a\u1004\u1014\u103a\u1038\u1000\u102d\u102f \u1005\u1016\u103c\u1005\u103a\u1010\u102c\u101c\u100a\u103a\u1038? \u101e\u1004\u103a\u1014\u1032.\u1018\u101a\u103a\u101c\u102d\u102f\u1006\u1000\u103a\u1005\u1015\u103a\u1014\u1031\u101e\u101c\u100a\u103a\u1038?<br><br>5. Message<br>What is your USP (Unique Selling Proposition)? \u101e\u1004\u103a.\u101b\u1032.\u1010\u1005\u103a\u1000\u103d\u1000\u103a\u1000\u1031\u102c\u1004\u103a\u1038\u1000 \u1018\u102c\u101c\u100a\u103a\u1038? Target customers \u1010\u103d\u1031\u1000\u102d\u102f \u1018\u102c message \u1015\u1031\u1038\u1019\u101c\u100a\u103a\u1038?<br><br>6. Medium <br>Target customers \u1010\u103d\u1031\u1006\u102e\u1019\u103e\u102c message \u101b\u1031\u102c\u1000\u103a\u1016\u102d\u102f. \u1018\u102c\u101c\u102d\u102f media \u1010\u103d\u1031\u101e\u102d\u102f. \u1018\u102c channel \u1010\u103d\u1031\u1021\u101e\u102f\u1036\u1038\u1015\u103c\u102f\u1019\u101c\u100a\u103a\u1038?<br><br>7. Model <br>\u1018\u101a\u103a\u101c\u102d\u102f business model \u1014\u1032. \u101b\u1015\u103a\u1010\u100a\u103a\u1019\u101c\u100a\u103a\u1038? eg. SaaS (Software as a service) \u101c\u102c\u1038\u104a product \u1021\u1014\u1031\u1014\u1032.\u101b\u1031\u102c\u1004\u103a\u1038\u1019\u103e\u102c\u101c\u102c\u1038?<br><br>8. Methods<br>\u1018\u101a\u103a\u101c\u102d\u102f\u1014\u100a\u103a\u1038\u1014\u1032. \u1000\u102f\u1014\u103a\u1015\u1005\u1039\u1005\u100a\u103a\u1038\u1000\u102d\u102f \u1016\u103c\u1014\u103a.\u1019\u101c\u100a\u103a\u1038? Distribution Methods \u1021\u101b \u101c\u102c\u1021\u1019\u103b\u102c\u1038\u1019\u103b\u102c\u1038\u101b\u1031\u102c\u1000\u103a\u1021\u1031\u102c\u1004\u103a mass distribution \u101c\u102c\u1038\u104a Exclusive distribution or Selective distribution \u101c\u102c\u1038?<br><br>9. Money<br>Budget \u1018\u101a\u103a\u101c\u1031\u102c\u1000\u103a\u101c\u102d\u102f\u1019\u101c\u100a\u103a\u1038?<br><br>10. Measure<br>\u1018\u101a\u103a Metrics \u1010\u103d\u1031\u1014\u1032. Campaign Objective \u1000\u102d\u102f \u1010\u102d\u102f\u1004\u103a\u1038\u1010\u102c\u1019\u101c\u100a\u103a\u1038?<br><br>11. Mistakes<br>Analytics \u1010\u103d\u1031 Campaign \u1010\u103d\u1031\u1000\u1014\u1031 \u1018\u101a\u103a\u101c\u102d\u102f trend \u1010\u103d\u1031\u101c\u102c\u101b\u1004\u103a \u1018\u101a\u103a\u101c\u102d\u102f pattern \u1010\u103d\u1031\u1016\u103c\u1005\u103a\u1010\u101a\u103a\u1006\u102d\u102f\u1010\u102c\u101c\u1031.\u101c\u102c\u1019\u102d\u101e\u101c\u100a\u103a\u1038? \u1018\u102c\u1021\u1019\u103e\u102c\u1038\u1010\u103d\u1031\u101c\u102f\u1015\u103a\u1019\u102d\u101e\u101c\u100a\u103a\u1038?<br><br>12. Milestones<br>\u101c\u102f\u1015\u103a\u1004\u1014\u103a\u1038\u1021\u1010\u103d\u1000\u103a \u1000\u102d\u102f\u101a\u103a.\u101b\u1032. Milestones \u1010\u103d\u1031\u1000\u1018\u102c\u101c\u100a\u103a\u1038?<br><br>13. Market Positioning <br>7P (Product, Price, Place, Promotion, People, Process, Physical evidence) \u1014\u1032. Positioning \u1010\u100a\u103a\u1006\u1031\u102c\u1000\u103a\u1016\u102d\u102f.\u104b<br><br>14. Market Position<br>\u1000\u102d\u102f\u101a\u103a.\u1021\u1014\u1031\u1014\u1032. Market leader \u101c\u102c\u1038\u104a challenger \u101c\u102c\u1038\u104a Nicher \u101c\u102c\u1038? \u1018\u102c competition \u1010\u103d\u1031\u101b\u103e\u102d\u101c\u100a\u103a\u1038?<br><br>15. Managing alignment<br>Corporate Objectives, Business Objective \u1014\u1032. functional objective \u1010\u103d\u1031 alignment \u1016\u103c\u1005\u103a\u101b\u1032.\u101c\u102c\u1038? Strategy Map \u1014\u1032. \u1015\u103c\u1014\u103a\u101c\u100a\u103a\u101e\u102f\u1036\u1038\u101e\u1015\u103a\u101c\u102d\u102f.\u101b\u1015\u102b\u101e\u100a\u103a\u104b<br><br>16. Mates<br>\u1000\u102d\u102f\u101a\u103a.\u101b\u1032. Key Partners \u1010\u103d\u1031 Alliance \u1010\u103d\u1031\u1000 \u1018\u101a\u103a\u101e\u1030\u1010\u103d\u1031\u101c\u100a\u103a\u1038? \u101e\u1030\u1010\u102d\u102f.\u1018\u1000\u103a\u1000 \u1000\u103b\u103d\u1014\u103a\u1010\u1031\u102c\u103a\u1010\u102d\u102f.\u1006\u102e \u1018\u102c\u1010\u103d\u1031\u1019\u103b\u103e\u1031\u102c\u103a\u101c\u1004\u103a\u1037\u101e\u101c\u100a\u103a\u1038? \u1000\u102d\u102f\u101a\u103a\u1000\u101c\u100a\u103a\u1038 \u1018\u102c\u1015\u103c\u1014\u103a\u1019\u103b\u103e\u1031\u102c\u103a\u101c\u1004\u103a.\u101e\u101c\u100a\u103a\u1038?<br><br>17. Minutes<br>Timing \u1021\u101b campaign \u1010\u1005\u103a\u1001\u102f\u101c\u102f\u1015\u103a\u1016\u102d\u102f. \u1021\u1000\u1031\u102c\u1004\u103a\u1038\u1006\u102f\u1036\u1038\u1021\u1001\u103b\u102d\u1014\u103a\u101c\u102c\u1038\u104a \u1018\u101a\u103a\u1021\u1001\u103b\u102d\u1014\u103a\u1019\u103e\u102c \u1018\u102c\u101c\u102f\u1015\u103a\u101e\u1004\u103a.\u101e\u101c\u100a\u103a\u1038? Marketing Calendar \u1000\u1018\u101a\u103a\u101c\u102d\u102f\u101c\u100a\u103a\u1038?<br><br>18. Multiply or Magnify<br>\u1000\u102d\u102f\u101a\u103a.\u101b\u1032. brand \u1000\u102d\u102f McDonald \u1010\u103d\u1031\u101c\u102d\u102f\u101e\u103d\u102c\u1038\u1019\u103e\u102c\u101c\u102c\u1038 Oprah \u1010\u102d\u102f.\u101c\u102d\u102f LV \u1010\u102d\u102f.\u101c\u102d\u102f\u101e\u103d\u102c\u1038\u1019\u103e\u102c\u101c\u102c\u1038?<br><br>19. Market Connections<br>\u1010\u1000\u101a\u103a\u101c\u102d\u102f.\u1000\u102d\u102f\u101a\u103a. product \u1000 B2B \u1006\u102d\u102f\u101b\u1004\u103a \u1005\u103b\u1031\u1038\u1000\u103d\u1000\u103a\u1001\u103b\u102d\u1015\u103a\u1006\u1000\u103a\u1019\u103e\u102f\u1000 \u1018\u101a\u103a\u1019\u103e\u102c\u101b\u103e\u102d\u101e\u101c\u100a\u103a\u1038?<br><br>20. Monetization (Market Share Vs Customer Share)<br>Customer \u1010\u1005\u103a\u101a\u1031\u102c\u1000\u103a\u1000 \u1000\u102d\u102f\u101a\u103a. business \u1019\u103e\u102c \u1021\u101e\u1000\u103a\u101b\u103e\u1004\u103a\u1005\u1009\u103a\u1004\u103d\u1031\u1018\u101a\u103a\u101c\u1031\u102c\u1000\u103a\u101e\u102f\u1036\u1038\u1016\u102d\u102f. \u1016\u103c\u1005\u103a\u1014\u102d\u102f\u1004\u103a\u101e\u101c\u100a\u103a\u1038? Customer Life-time Value \u1000\u1018\u101a\u103a\u101c\u1031\u102c\u1000\u103a\u101b\u103e\u102d\u101e\u101c\u100a\u103a\u1038? Customer Attrition Rate \u1000\u1018\u101a\u103a\u101c\u102d\u102f\u101c\u100a\u103a\u1038? Share of Wallet \u1018\u101a\u103a\u101c\u102d\u102f\u101b\u103e\u102d\u101e\u101c\u100a\u103a\u1038?<br><br>21. Mobile <br>\u101c\u1000\u103a\u101b\u103e\u102d\u1010\u1031\u102c. \u101c\u1030\u1004\u101a\u103a\u1010\u103d\u1031\u1000\u102d\u102f\u101e\u103d\u102c\u1038\u1010\u1032.\u1021\u1001\u102b\u1010\u1004\u103a\u1019\u1000\u1010\u1031\u102c.\u1018\u1030\u1038 \u101c\u1030\u1000\u103c\u102e\u1038\u1010\u103d\u1031\u1000\u102d\u102f \u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1010\u1032.\u1021\u1001\u102b mobile \u1000\u1010\u1031\u102c. \u1019\u1031\u1038\u1011\u102c\u1038\u101c\u102d\u102f.\u1019\u101b\u1010\u1032.\u1011\u1032\u1019\u103e\u102c\u1015\u102b\u1015\u102b\u1010\u101a\u103a\u104b Marketing strategy \u1010\u103d\u1031\u1011\u1032\u1019\u103e\u102c\u1010\u1031\u102c. 2017 \u1000 mobile video \u1014\u103e\u1005\u103a\u101c\u102d\u102f. \u1010\u1004\u103a\u1005\u102c\u1038\u1015\u103c\u1031\u102c\u1000\u103c\u1015\u102b\u1010\u101a\u103a\u104b<br><br>Phyo Paing @ Derek<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Mission\u1012\u102e\u101c\u102f\u1015\u103a\u1004\u1014\u103a\u1038\u101b\u103e\u102d\u101b\u1010\u1032. why \u1000\u1018\u102c\u101c\u100a\u103a\u1038 ? 2. MissingWhat Is missing in the market? \u1005\u103b\u1031\u1038\u1000\u103d\u1000\u103a\u1019\u103e\u102c\u1018\u102c\u1010\u103d\u1031\u101c\u102d\u102f\u1021\u1015\u103a\u1014\u1031\u101e\u101c\u100a\u103a\u1038? 3. Market\u101e\u1004\u103a.\u101b\u1032. Target Customers \u1010\u103d\u1031\u1000\u1018\u101a\u103a\u101e\u1030\u1010\u103d\u1031\u101c\u100a\u103a\u1038? 4. My Story\u1018\u102c.\u1000\u103c\u1031\u102c\u1004\u103a.\u1012\u102e\u101c\u102f\u1015\u103a\u1004\u1014\u103a\u1038\u1000\u102d\u102f \u1005\u1016\u103c\u1005\u103a\u1010\u102c\u101c\u100a\u103a\u1038? \u101e\u1004\u103a\u1014\u1032.\u1018\u101a\u103a\u101c\u102d\u102f\u1006\u1000\u103a\u1005\u1015\u103a\u1014\u1031\u101e\u101c\u100a\u103a\u1038? 5. MessageWhat is your USP (Unique Selling Proposition)? \u101e\u1004\u103a.\u101b\u1032.\u1010\u1005\u103a\u1000\u103d\u1000\u103a\u1000\u1031\u102c\u1004\u103a\u1038\u1000 \u1018\u102c\u101c\u100a\u103a\u1038? Target customers \u1010\u103d\u1031\u1000\u102d\u102f \u1018\u102c message \u1015\u1031\u1038\u1019\u101c\u100a\u103a\u1038? 6. Medium Target customers \u1010\u103d\u1031\u1006\u102e\u1019\u103e\u102c message \u101b\u1031\u102c\u1000\u103a\u1016\u102d\u102f. \u1018\u102c\u101c\u102d\u102f media \u1010\u103d\u1031\u101e\u102d\u102f. \u1018\u102c channel \u1010\u103d\u1031\u1021\u101e\u102f\u1036\u1038\u1015\u103c\u102f\u1019\u101c\u100a\u103a\u1038? 7. Model \u1018\u101a\u103a\u101c\u102d\u102f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[31,18],"tags":[19],"class_list":["post-1026","post","type-post","status-publish","format-standard","hentry","category-akyanpay","category-marketing","tag-marketing"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/posts\/1026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/comments?post=1026"}],"version-history":[{"count":0,"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/posts\/1026\/revisions"}],"wp:attachment":[{"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/media?parent=1026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/categories?post=1026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/tags?post=1026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}