{"id":1049,"date":"2017-09-07T17:11:32","date_gmt":"2017-09-07T10:41:32","guid":{"rendered":"http:\/\/drphyopaing.com\/%e1%80%80%e1%80%bc%e1%80%b1%e1%80%ac%e1%80%ba%e1%80%84%e1%80%bc%e1%80%ac-%e1%80%81%e1%80%b1%e1%80%ab%e1%80%84%e1%80%ba%e1%80%b8%e1%80%80%e1%80%bc%e1%80%ae%e1%80%b8%e1%80%95%e1%80%ad%e1%80%af%e1%80%84\/"},"modified":"2017-09-07T17:11:32","modified_gmt":"2017-09-07T10:41:32","slug":"%e1%80%80%e1%80%bc%e1%80%b1%e1%80%ac%e1%80%ba%e1%80%84%e1%80%bc%e1%80%ac-%e1%80%81%e1%80%b1%e1%80%ab%e1%80%84%e1%80%ba%e1%80%b8%e1%80%80%e1%80%bc%e1%80%ae%e1%80%b8%e1%80%95%e1%80%ad%e1%80%af%e1%80%84","status":"publish","type":"post","link":"https:\/\/drphyopaing.com\/%e1%80%80%e1%80%bc%e1%80%b1%e1%80%ac%e1%80%ba%e1%80%84%e1%80%bc%e1%80%ac-%e1%80%81%e1%80%b1%e1%80%ab%e1%80%84%e1%80%ba%e1%80%b8%e1%80%80%e1%80%bc%e1%80%ae%e1%80%b8%e1%80%95%e1%80%ad%e1%80%af%e1%80%84\/","title":{"rendered":"\u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c \u1001\u1031\u102b\u1004\u103a\u1038\u1000\u103c\u102e\u1038\u1015\u102d\u102f\u1004\u103a\u1038 \u1018\u101a\u103a\u101c\u102d\u102f\u101b\u1031\u1038\u1019\u101c\u100a\u103a\u1038 8 \u1001\u103b\u1000\u103a"},"content":{"rendered":"\n<p>\u101a\u1014\u1031\u1037\u1001\u1031\u1010\u103a\u101b\u1032\u1037 currency \u101e\u100a\u103a \u1021\u102c\u101b\u102f\u1036\u1005\u102d\u102f\u1000\u103a\u1019\u103e\u102f \u1016\u103c\u1005\u103a\u101e\u100a\u103a\u104b \u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1001\u1031\u102b\u1004\u103a\u1038\u1000\u103c\u102e\u1038\u1015\u102d\u102f\u1004\u103a\u1038\u101e\u100a\u103a \u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1010\u1005\u103a\u1001\u102f\u1000\u102d\u102f \u1006\u1000\u103a\u101c\u1000\u103a\u1016\u1010\u103a\u1016\u102d\u102f\u1037 \u1021\u1013\u102d\u1000\u1006\u103d\u1032\u1006\u1031\u102c\u1004\u103a\u1019\u103e\u102f \u1016\u103c\u1005\u103a\u101e\u100a\u103a\u104b<br>On the average, five times as many people read the headlines as read the body copy.DAVID OGILVY<br><br>1. Special <br><br>Headline \u1010\u1005\u103a\u1001\u102f\u101e\u100a\u103a \u1010\u1001\u103c\u102c\u1038 \u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1001\u1031\u102b\u1004\u103a\u1038\u1005\u1009\u103a\u1019\u103b\u102c\u1038\u1014\u1032\u1037\u1019\u1010\u1030 \u1010\u1019\u1030\u1011\u1030\u1038\u1001\u103c\u102c\u1038\u1016\u102d\u102f\u1037\u101c\u102d\u102f\u1015\u102b\u101e\u100a\u103a\u104b \u1025\u1015\u1019\u102c \u1019\u1000\u103c\u102c\u1001\u1004\u103a\u1000 Nok Air Myanmar \u101b\u1032\u1037 Like \u1010\u1005\u103a\u1001\u102f\u1019\u103e \u1019\u101b\u101b\u1004\u103a \u1006\u102f\u101b\u1019\u101a\u103a\u1017\u103b\u102d\u102f\u1037\u1006\u102d\u102f\u1010\u1032\u1037 \u101f\u102c\u101e\u1006\u1014\u103a\u1006\u1014\u103a\u1015\u102f\u1036\u1005\u1036\u1019\u103b\u102d\u102f\u1038\u104b Question \u1015\u102f\u1036\u1005\u1036\u1019\u103b\u102d\u102f\u1038\u1019\u1031\u1038\u1014\u102d\u102f\u1004\u103a\u1015\u102b\u101e\u100a\u103a\u104b \u1025\u1015\u1019\u102c Personal Development \u1021\u1010\u103d\u1000\u103a \u1000\u103b\u103d\u1014\u103a\u1010\u1031\u102c\u103a\u1037 DYD program \u1019\u103e\u102c\u101e\u102f\u1036\u1038\u1011\u102c\u1038\u1010\u1032\u1037 headline \u1015\u102b\u104b \u1021\u1031\u102c\u1004\u103a\u1019\u103c\u1004\u103a\u1016\u102d\u102f\u1037\u1021\u1010\u103d\u1000\u103a\u1021\u1010\u102c\u1038\u1021\u1006\u102e\u1038\u1000\u101e\u1004\u103a\u1037\u1000\u102d\u102f\u101a\u103a\u101e\u1004\u103a\u1016\u103c\u1005\u103a\u1014\u1031\u101e\u101c\u102c\u1038? \u101c\u102d\u102f\u1001\u103b\u1004\u103a\u1010\u1032\u1037\u1018\u101d\u1010\u1005\u103a\u1001\u102f\u1010\u100a\u103a\u1006\u1031\u102c\u1000\u103a\u1016\u102d\u102f\u1037 Design Your Destiny (DYD).<br><br>2. Specific <br><br>\u1010\u102d\u1000\u103b\u101b\u1015\u102b\u1019\u101a\u103a\u104b \u1025\u1015\u1019\u102c \u1014\u103e\u1005\u103a\u1006\u1021\u1004\u103a\u1010\u102c\u1014\u1000\u103a\u1014\u1032\u1037\u1021\u1010\u1030 \u1010\u1031\u102c\u1000\u103a\u1015\u1000\u1031\u102c\u1004\u103a\u1038\u1019\u103d\u1014\u103a\u101e\u1031\u102c\u1021\u1014\u102c\u1002\u1010\u103a\u1019\u103b\u102c\u1038\u1006\u102e\u101e\u102d\u102f\u1037 Ooredoo Myanmar. Pond&#8217;s Men \u1019\u103b\u1000\u103a\u1014\u103e\u102c\u101e\u1005\u103a\u1006\u1015\u103a\u1015\u103c\u102c \u101d\u1000\u103a\u1001\u103c\u1036\u1019\u103b\u102c\u1038\u1000\u102d\u102f \u1043 \u101b\u1000\u103a\u1021\u1010\u103d\u1004\u103a\u1038\u1000\u102c\u1000\u103d\u101a\u103a\u101b\u103e\u1004\u103a\u1038\u1011\u102f\u1010\u103a\u101c\u102d\u102f\u1000\u103a\u1015\u102b\u104b \u1025\u1015\u1019\u102c \u1021\u101c\u102f\u1015\u103a\u1015\u103c\u102e\u1038\u1014\u103e\u102f\u1014\u103a\u1038 \u1014\u103e\u1005\u103a\u1006\u1019\u103c\u1014\u103a\u1016\u102d\u102f\u1037 Double Your Productivity \ud83d\ude00 \u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u104b<br><br>3. Metaphor <br><br>\u1025\u1015\u1019\u102c \u1015\u102d\u1014\u103a\u1038\u1000\u103c\u102c\u101b\u103d\u1000\u103a\u1015\u1031\u102b\u103a\u101b\u1031\u1019\u1010\u1004\u103a\u101e\u1000\u1032\u1037\u101e\u102d\u102f\u1037 Decolgen.<br><br>4. Target Customer \u1010\u103d\u1031\u1000\u102d\u102f \u1015\u102f\u1036\u1016\u1031\u102c\u103a\u1014\u100a\u103a\u1038<br><br>\u1021\u1019\u1031\u101b\u103e\u102d\u101b\u1004\u103a Elan \u101b\u103e\u102d\u1010\u101a\u103a\u104b<br><br>5. \u1015\u1031\u102b\u103a\u1015\u1031\u102b\u1000\u103a\u1014\u1031\u1010\u1032\u1037 Trend \u1000\u102d\u102f\u1021\u101e\u102f\u1036\u1038\u1001\u103b\u1001\u103c\u1004\u103a\u1038 <br><br>\u1000\u1019\u1039\u1018\u102c\u1000\u103c\u102e\u1038\u1014\u103e\u1005\u103a\u1001\u103c\u1019\u103a\u1038\u1000\u103d\u1032\u101e\u103d\u102c\u1038\u1010\u1032\u1037\u1021\u1001\u102b\u1010\u102d\u102f\u1037\u104b \u101e\u102d\u102f\u1000\u103a\u1000\u101c\u102c\u1010\u101a\u103a\u1010\u102d\u102f\u1037\u104b Copyright issue \u1019\u101b\u103e\u102d\u1021\u1031\u102c\u1004\u103a\u1010\u1031\u102c\u1037 \u1000\u103c\u100a\u103a\u1037\u101b\u103e\u1031\u102c\u1004\u103a\u1016\u102d\u102f\u1037\u101c\u102d\u102f\u1015\u102b\u1010\u101a\u103a\u104b<br><br>6. \u1000\u102d\u1014\u103a\u1038\u1002\u100f\u1014\u103a\u1038\u1010\u103d\u1031\u1014\u1032\u1037\u1016\u1031\u102c\u103a\u1015\u103c\u1010\u102c<br><br>\u1025\u1015\u1019\u102c \u1019\u103c\u1014\u103a\u1019\u102c\u1014\u102d\u102f\u1004\u103a\u1004\u1036\u101b\u1032\u1037\u1021\u1004\u103a\u1010\u102c\u1014\u1000\u103a\u1021\u101e\u102f\u1036\u1038\u1015\u103c\u102f\u101e\u1030\u1000 &#8212;&#8212;&#8211;\u1018\u101a\u103a\u101c\u1031\u102c\u1000\u103a\u101b\u103e\u102d\u101c\u102c\u1015\u103c\u102e\u104b \u1012\u102b\u1000\u1018\u102c\u1000\u102d\u102f\u1006\u102d\u102f\u101c\u102d\u102f\u101e\u101c\u100a\u103a\u1038? &#8230;&#8230;..\u1021\u1032\u1037\u1019\u103e\u102c Social Media Marketing \u1010\u102d\u102f\u1037\u1018\u102c\u1010\u102d\u102f\u1037\u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1010\u103d\u1031\u1016\u103c\u1005\u103a\u101c\u102c\u1010\u101a\u103a\u104b<br><br>7. Urgency \u1021\u101b\u1004\u103a\u101c\u102d\u102f\u1019\u103e\u102f<br><br>\u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1010\u103d\u1031 \u1016\u1010\u103a\u101c\u102d\u102f\u1037\u1000\u1031\u102c\u1004\u103a\u1038\u1015\u103c\u102e\u1038 sales conversion \u1019\u1016\u103c\u1005\u103a\u1015\u103c\u1014\u103a\u101b\u1004\u103a\u101c\u100a\u103a\u1038 \u1021\u1001\u103b\u100a\u103a\u1038\u1014\u103e\u102e\u1038\u1016\u103c\u1005\u103a\u1010\u101a\u103a\u104b \u1012\u102b\u1000\u103c\u1031\u102c\u1004\u103a\u1037 Headline \u1019\u103e\u102c \u1025\u1015\u1019\u102c Customer \u1010\u103d\u1031\u1000\u102d\u102f choice \u1021\u1019\u103b\u102c\u1038\u1000\u103c\u102e\u1038\u1015\u1031\u1038\u1010\u1032\u1037\u1021\u1010\u103d\u1000\u103a\u1000\u103c\u1031\u102c\u1004\u103a\u1037 \u101b\u1031\u102c\u1004\u103a\u1038\u1021\u102c\u1038\u1010\u103d\u1031\u1011\u102d\u102f\u1038\u1000\u103b\u1014\u1031\u1015\u103c\u102e\u101c\u102c\u1038?<br><br>8. Useful \u1021\u1000\u103b\u102d\u102f\u1038\u101b\u103e\u102d\u101b\u1019\u101a\u103a<br><br>\u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c headline \u101f\u102c\u101d\u101a\u103a\u101a\u1030\u1019\u100a\u103a\u1037\u101e\u1030\u1010\u103d\u1031\u1021\u1010\u103d\u1000\u103a \u1021\u1000\u103b\u102d\u102f\u1038\u101b\u103e\u102d\u101b\u1019\u101a\u103a\u104b \u1025\u1015\u1019\u102c \u1005\u102e\u1038\u1015\u103d\u102c\u1038\u101b\u1031\u1038\u101c\u102f\u1015\u103a\u1004\u1014\u103a\u1038\u1010\u1005\u103a\u1001\u102f\u1000\u102d\u102f \u1041\u1040 \u101b\u1000\u103a\u1021\u1010\u103d\u1004\u103a\u1038\u1005\u1019\u101a\u103a\u104b \u1000\u102d\u102f\u101a\u103a\u1010\u102d\u102f\u1004\u103a \u1005\u102e\u1038\u1015\u103d\u102c\u1038\u101b\u1031\u1038\u1005\u1010\u1004\u103a\u1019\u100a\u103a\u1037\u101e\u1030\u1010\u103d\u1031\u1021\u1010\u103d\u1000\u103a \u1021\u1000\u103b\u102d\u102f\u1038\u101b\u103e\u102d\u1010\u1032\u1037 headline \u1016\u103c\u1005\u103a\u1015\u102b\u1010\u101a\u103a\u104b<br>Positioning Statement Vs Tagline<br>\u101a\u1031\u1018\u1030\u101a\u103b\u1021\u102c\u1038\u1016\u103c\u1004\u103a\u1037\u1010\u1030\u1015\u102b\u1010\u101a\u103a\u104b \u1012\u102b\u1015\u1031\u1019\u101a\u103a\u1037 positioning statement \u1010\u1005\u103a\u1001\u102f\u1019\u103e\u102c tagline \u1010\u1005\u103a\u1001\u102f\u1011\u1000\u103a\u1015\u102d\u102f\u1015\u102b\u1014\u102d\u102f\u1004\u103a\u1015\u102b\u1010\u101a\u103a\u104b<br><br>Phyo Paing @ Derek<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u101a\u1014\u1031\u1037\u1001\u1031\u1010\u103a\u101b\u1032\u1037 currency \u101e\u100a\u103a \u1021\u102c\u101b\u102f\u1036\u1005\u102d\u102f\u1000\u103a\u1019\u103e\u102f \u1016\u103c\u1005\u103a\u101e\u100a\u103a\u104b \u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1001\u1031\u102b\u1004\u103a\u1038\u1000\u103c\u102e\u1038\u1015\u102d\u102f\u1004\u103a\u1038\u101e\u100a\u103a \u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1010\u1005\u103a\u1001\u102f\u1000\u102d\u102f \u1006\u1000\u103a\u101c\u1000\u103a\u1016\u1010\u103a\u1016\u102d\u102f\u1037 \u1021\u1013\u102d\u1000\u1006\u103d\u1032\u1006\u1031\u102c\u1004\u103a\u1019\u103e\u102f \u1016\u103c\u1005\u103a\u101e\u100a\u103a\u104bOn the average, five times as many people read the headlines as read the body copy.DAVID OGILVY 1. Special Headline \u1010\u1005\u103a\u1001\u102f\u101e\u100a\u103a \u1010\u1001\u103c\u102c\u1038 \u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1001\u1031\u102b\u1004\u103a\u1038\u1005\u1009\u103a\u1019\u103b\u102c\u1038\u1014\u1032\u1037\u1019\u1010\u1030 \u1010\u1019\u1030\u1011\u1030\u1038\u1001\u103c\u102c\u1038\u1016\u102d\u102f\u1037\u101c\u102d\u102f\u1015\u102b\u101e\u100a\u103a\u104b \u1025\u1015\u1019\u102c \u1019\u1000\u103c\u102c\u1001\u1004\u103a\u1000 Nok Air Myanmar \u101b\u1032\u1037 Like \u1010\u1005\u103a\u1001\u102f\u1019\u103e \u1019\u101b\u101b\u1004\u103a \u1006\u102f\u101b\u1019\u101a\u103a\u1017\u103b\u102d\u102f\u1037\u1006\u102d\u102f\u1010\u1032\u1037 \u101f\u102c\u101e\u1006\u1014\u103a\u1006\u1014\u103a\u1015\u102f\u1036\u1005\u1036\u1019\u103b\u102d\u102f\u1038\u104b Question \u1015\u102f\u1036\u1005\u1036\u1019\u103b\u102d\u102f\u1038\u1019\u1031\u1038\u1014\u102d\u102f\u1004\u103a\u1015\u102b\u101e\u100a\u103a\u104b \u1025\u1015\u1019\u102c Personal Development \u1021\u1010\u103d\u1000\u103a \u1000\u103b\u103d\u1014\u103a\u1010\u1031\u102c\u103a\u1037 DYD program \u1019\u103e\u102c\u101e\u102f\u1036\u1038\u1011\u102c\u1038\u1010\u1032\u1037 headline [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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