{"id":893,"date":"2018-06-05T11:02:20","date_gmt":"2018-06-05T04:32:20","guid":{"rendered":"http:\/\/drphyopaing.com\/facebook-%e1%80%99%e1%80%be%e1%80%ac%e1%80%80%e1%80%bc%e1%80%b1%e1%80%ac%e1%80%ba%e1%80%84%e1%80%bc%e1%80%ac%e1%80%90%e1%80%b2%e1%80%b7%e1%80%a1%e1%80%81%e1%80%ab-%e1%80%9e%e1%80%ad%e1%80%9e%e1%80%84\/"},"modified":"2018-06-05T11:02:20","modified_gmt":"2018-06-05T04:32:20","slug":"facebook-%e1%80%99%e1%80%be%e1%80%ac%e1%80%80%e1%80%bc%e1%80%b1%e1%80%ac%e1%80%ba%e1%80%84%e1%80%bc%e1%80%ac%e1%80%90%e1%80%b2%e1%80%b7%e1%80%a1%e1%80%81%e1%80%ab-%e1%80%9e%e1%80%ad%e1%80%9e%e1%80%84","status":"publish","type":"post","link":"https:\/\/drphyopaing.com\/facebook-%e1%80%99%e1%80%be%e1%80%ac%e1%80%80%e1%80%bc%e1%80%b1%e1%80%ac%e1%80%ba%e1%80%84%e1%80%bc%e1%80%ac%e1%80%90%e1%80%b2%e1%80%b7%e1%80%a1%e1%80%81%e1%80%ab-%e1%80%9e%e1%80%ad%e1%80%9e%e1%80%84\/","title":{"rendered":"Facebook \u1019\u103e\u102c\u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1010\u1032\u1037\u1021\u1001\u102b \u101e\u102d\u101e\u1004\u103a\u1037\u1010\u1032\u1037\u1021\u1001\u103b\u1000\u103a \u1000\u102d\u102f\u1038\u1001\u103b\u1000\u103a"},"content":{"rendered":"\n<p>\u1041. \u1000\u102d\u102f\u101a\u103a\u1037\u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u101b\u1032\u1037 \u1021\u1013\u102d\u1000\u101b\u100a\u103a\u101b\u103d\u101a\u103a\u1001\u103b\u1000\u103a\u1000\u1018\u102c\u101c\u1032? \u101c\u1030\u101e\u102d\u1016\u102d\u102f\u1037\u101c\u102c\u1038\u104a \u1005\u102f\u1036\u1005\u1019\u103a\u1038\u1019\u1031\u1038\u1019\u103c\u1014\u103a\u1038\u1019\u103e\u102f\u1010\u103d\u1031\u101a\u1030\u1015\u103c\u102e\u1038 data \u101a\u1030\u1011\u102c\u1038\u1001\u103b\u1004\u103a\u1010\u102c\u101c\u102c\u1038\u104a \u101b\u1031\u102c\u1004\u103a\u1038\u1001\u103b\u1004\u103a\u1010\u102c\u101c\u102c\u1038? <br><br>\u1042. \u1000\u102d\u102f\u101a\u103a\u1037\u101b\u1032\u1037 target audience \u1019\u103e\u1014\u103a\u101b\u1032\u1037\u101c\u102c\u1038? Demographic \u1021\u101b \u1014\u1031\u101b\u102c\u104a \u1021\u101e\u1000\u103a\u1021\u101b\u103d\u101a\u103a\u104a \u101d\u1004\u103a\u1004\u103d\u1031\u104a \u1005\u102d\u1010\u103a\u101d\u1004\u103a\u1005\u102c\u1038\u1019\u103e\u102f \u1021\u1005\u101b\u103e\u102d\u101e\u100a\u103a\u104b \u1021\u1010\u102d\u102f\u1000\u1031\u102c\u1000\u103a\u1021\u1014\u1031\u1014\u1032\u1037 PUDOG &#8211; Psychographic, Usage, Demographic, Occassion \u1021\u1001\u102b\u101e\u1019\u101b, Geographic \u1014\u1031\u101b\u102c\u1000\u102d\u102f\u1005\u1009\u103a\u1038\u1005\u102c\u1038\u101b\u1019\u101a\u103a\u104b <br><br>\u1043. Budget \u1018\u101a\u103a\u101c\u1031\u102c\u1000\u103a\u101e\u102f\u1036\u1038\u1019\u103e\u102c\u101c\u1032? \u1018\u101a\u103a\u1021\u1001\u103b\u102d\u1014\u103a\u1010\u103d\u1031\u1019\u103e\u102c\u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1019\u101c\u1032? \u1018\u101a\u103a\u101c\u1031\u102c\u1000\u103a\u1000\u103c\u102c\u1000\u103c\u102c\u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1019\u101c\u1032? \u1019\u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1001\u1004\u103a \u1016\u1031\u102c\u1000\u103a\u101e\u100a\u103a\u1010\u103d\u1031\u101b\u1032\u1037 Customer Life-time Value (CLV) \u1000\u102d\u102f\u1010\u1005\u103a\u1001\u103b\u1000\u103a\u1001\u103b\u102d\u1014\u103a\u1000\u103c\u100a\u103a\u1037\u101b\u1019\u101a\u103a\u104b <br><br>=====================<br>\u1014\u1036\u1015\u1010\u103a \u1041 \u1000 Campaign Objective \u1014\u1036\u1015\u1010\u103a \u1042 \u1014\u1032\u1037 \u1043 \u1000\u102d\u102f Ads Set \u101c\u102d\u102f\u1037\u1001\u1031\u102b\u103a\u1015\u102b\u1010\u101a\u103a\u104b \u1014\u1036\u1015\u1010\u103a \u1044 \u1000\u1010\u1031\u102c\u1037 Ads creative \u1015\u102b\u104b<br>=====================<br><br>\u1044. \u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c Ads Visual \u1013\u102c\u1010\u103a\u1015\u102f\u1036\u101e\u102d\u102f\u1037 Video \u1000\u102d\u102f\u101e\u1031\u1001\u103b\u102c\u1015\u103c\u1004\u103a\u1006\u1004\u103a\u1015\u102b\u104b Ads Visual \u1000 60% \u1000\u103b\u1031\u102c\u103a\u1021\u101b\u1031\u1038\u1015\u102b\u1015\u102b\u1010\u101a\u103a\u104b Graphic \u1000\u102d\u102f Canva, iOS \u1019\u103e\u102c \u1006\u102d\u102f\u101b\u1004\u103a\u1010\u1031\u102c\u1037 Over App, PromoRepublic \u1010\u102d\u102f\u1037\u1000\u1010\u1031\u102c\u1037 Photoshop \u1019\u1010\u1010\u103a\u101c\u100a\u103a\u1038\u1021\u101c\u103d\u101a\u103a\u1010\u1000\u1030\u101e\u102f\u1036\u1038\u101c\u102d\u102f\u1037\u101b\u1015\u102b\u1010\u101a\u103a\u104b <br><br>\u1045. \u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u101b\u1031\u1038\u1014\u100a\u103a\u1038 Copywriting \u1000\u1010\u1031\u102c\u1037\u1021\u101e\u1000\u103a\u1015\u102b\u104b \u1021\u101b\u1031\u1038\u1021\u101e\u102c\u1038\u1014\u103e\u1004\u103a\u1037 \u1010\u102e\u1011\u103d\u1004\u103a\u1006\u1014\u103a\u1038\u101e\u1005\u103a\u1019\u103e\u102f\u1015\u1031\u102b\u103a\u1019\u1030\u1010\u100a\u103a\u1015\u103c\u102e\u1038 Lead Generation \u1019\u103e\u102c\u1021\u1019\u103b\u102c\u1038\u1000\u103c\u102e\u1038\u101e\u1000\u103a\u101b\u1031\u102c\u1000\u103a\u1019\u103e\u102f\u101b\u103e\u102d\u1015\u102b\u1010\u101a\u103a\u104b \u1001\u1031\u102b\u1004\u103a\u1038\u1000\u103c\u102e\u1038\u1015\u102d\u102f\u1004\u103a\u1038\u104a \u1005\u102c\u1000\u102d\u102f\u101a\u103a\u1014\u1032\u1037 Go To Action \u101e\u102f\u1036\u1038\u1015\u102d\u102f\u1004\u103a\u1038\u1021\u1000\u103c\u1019\u103a\u1038\u1016\u103b\u1004\u103a\u1038\u1001\u103d\u1032\u101c\u102d\u102f\u1037\u101b\u1010\u101a\u103a\u104b \u1001\u1031\u102b\u1004\u103a\u1038\u1000\u103c\u102e\u1038\u1015\u102d\u102f\u1004\u103a\u1038\u101b\u1031\u1038\u1010\u102c\u1000\u1010\u1031\u102c\u1037 \u1021\u101b\u1031\u1038\u1021\u1000\u103c\u102e\u1038\u1006\u102f\u1036\u1038\u1016\u103c\u1005\u103a\u1010\u101a\u103a\u104b <br><br>\u1046. \u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c Format \u1000\u102d\u102f\u101b\u103d\u1031\u1038\u1001\u103b\u101a\u103a\u1016\u102d\u102f\u1037\u104b 2017 Thailand \u1000 Facebook Director \u1015\u103c\u1031\u102c\u101e\u103d\u102c\u1038\u1010\u102c \u1042\u1040\u1041\u1047 &#8211; \u1042\u1040\u1041\u1048 \u101f\u102c mobile video \u1001\u1031\u1010\u103a\u1010\u1032\u1037\u104b Canvas \u1015\u102f\u1036\u1005\u1036\u1014\u1032\u1037 Story-telling \u1019\u103b\u102d\u102f\u1038\u101c\u102f\u1015\u103a\u1014\u102d\u102f\u1004\u103a\u101e\u101c\u102d\u102f\u104a \u101e\u102c\u1019\u102c\u1014\u103a\u1015\u102d\u102f\u1037\u1010\u1004\u103a\u1010\u102c\u104a Message \u1015\u102d\u102f\u1037\u1005\u1031\u1001\u103b\u1004\u103a\u1010\u102c \u1021\u1005\u101b\u103e\u102d\u1010\u1032\u1037\u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c format \u1010\u103d\u1031\u101b\u103e\u102d\u1015\u102b\u1010\u101a\u103a\u104b Philip Kotler \u101b\u1032\u1037 Marketing 4.0 \u1019\u103e\u102c 5A \u1015\u103c\u1031\u102c\u1004\u103a\u1038\u101e\u103d\u102c\u1038\u1015\u103c\u102e\u101c\u102d\u102f\u1037\u1015\u103c\u1031\u102c\u1014\u1031\u1015\u1031\u1019\u101a\u103a\u1037 Myanmar \u1015\u103c\u100a\u103a\u1019\u103e\u102c\u1010\u1031\u102c\u1037 1950s \u1000 Strong\u2019s \u101b\u1032\u1037 AIDA \u1000 \u1015\u102d\u102f\u1021\u101c\u102f\u1015\u103a\u1016\u103c\u1005\u103a\u1010\u101a\u103a\u101c\u102d\u102f\u1037\u1019\u103c\u1004\u103a\u1010\u101a\u103a\u104b SME \u1021\u1014\u1031\u1014\u1032\u1037 Attention, Interest, Desire \u1010\u103d\u1031\u1011\u1000\u103a\u1021\u101b\u1031\u1038\u1021\u1000\u103c\u102e\u1038\u1006\u102f\u1036\u1038\u1000 \u1014\u1031\u102c\u1000\u103a\u1006\u102f\u1036\u1038 Action \u1016\u103c\u1005\u103a\u1010\u1032\u1037 Sales Conversion \u1015\u102b\u104b \u1012\u102b\u1037\u1000\u103c\u1031\u102c\u1004\u103a\u1037 \u1021\u1019\u103b\u102c\u1038\u1000\u103c\u102e\u1038\u1005\u1009\u103a\u1038\u1005\u102c\u1038\u1015\u103c\u102e\u1038 \u1021\u1006\u1004\u103a\u1037\u1010\u103d\u1031\u1016\u103c\u1010\u103a\u1014\u1031\u1010\u102c\u1011\u1000\u103a Sales conversion \u101b\u1031\u102c\u1000\u103a\u1016\u102d\u102f\u1037 Lead Generation \u101c\u102d\u102f\u1010\u101a\u103a\u104b \u1000\u103b\u103d\u1014\u103a\u1010\u1031\u102c\u1037\u1021\u1014\u1031\u1014\u1032\u1037\u1010\u1031\u102c\u1037 cost per message Reply \u1000\u102d\u102f\u1015\u102d\u102f\u101e\u1018\u1031\u102c\u1000\u103b\u1010\u101a\u103a\u104b <br><br>\u1047. \u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1010\u1032\u1037\u1021\u1001\u102b \u1000\u102d\u102f\u101a\u103a\u1037\u101b\u1032\u1037 Brand Logo \u1014\u1032\u1037 Template  \u1014\u1032\u1037 \u1000\u102d\u102f\u101a\u103a\u1037\u101b\u1032\u1037\u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1010\u103d\u1031\u1037\u101c\u102d\u102f\u1000\u103a\u1010\u102c\u1014\u1032\u1037 \u101e\u102d\u1014\u1031\u1016\u102d\u102f\u1037 Brand Identity \u1000\u102d\u102f\u101e\u1010\u102d\u1011\u102c\u1038\u1015\u102b\u104b Color Code \u1019\u101e\u102d\u101b\u1004\u103a Image Color Code \u101c\u102d\u102f\u1037 google \u1019\u103e\u102c\u101b\u103e\u102c\u101b\u1004\u103a\u1000\u102d\u102f site \u1010\u103d\u1031\u1021\u1019\u103b\u102c\u1038\u1000\u103c\u102e\u1038\u1000\u103b\u101c\u102c\u1019\u101a\u103a\u104b<br><br>\u1048. Lead generation \u1000\u102d\u102f \u1021\u101b\u1031\u102c\u1004\u103a\u1038 Sales Conversion \u1015\u103c\u1031\u102c\u1004\u103a\u1038\u1016\u102d\u102f\u1037 comment \u1010\u103d\u1031\u104a message \u1010\u103d\u1031\u1021\u1015\u103c\u1004\u103a\u104a \u1016\u102f\u1014\u103a\u1038\u1016\u103c\u1031\u1010\u102c\u1021\u101b\u1031\u1038\u1000\u103c\u102e\u1038\u1015\u102b\u1010\u101a\u103a\u104b \u1016\u103c\u1031\u1010\u1032\u1037\u101e\u1030\u1010\u103d\u1031\u1000\u102d\u102f \u1021\u101b\u1031\u102c\u1004\u103a\u1038\u101e\u1004\u103a\u1011\u102c\u1038\u1015\u1031\u1038\u1015\u102b\u104b message Reply \u101c\u102f\u1015\u103a\u1015\u102f\u1036\u101e\u1004\u103a\u1011\u102c\u1038\u1015\u1031\u1038\u1015\u102b\u104b <br><br>\u1049. Analytics &#8211; \u1010\u102d\u102f\u1004\u103a\u1038\u1010\u102c\u101c\u102d\u102f\u1037\u1019\u101b\u1010\u102c\u1000\u102d\u102f \u1005\u102e\u1019\u1036\u1001\u1014\u103a\u1037\u1001\u103d\u1032\u101c\u102d\u102f\u1037\u1019\u101b\u1018\u1030\u1038\u104b What gets measured, get managed \u101c\u102d\u102f\u1037 \u1005\u102e\u1019\u1036\u1001\u1014\u103a\u1037\u1001\u103d\u1032\u1019\u103e\u102f\u1002\u102f\u101b\u102f Peter Drucker \u1000\u1006\u102d\u102f\u1010\u101a\u103a\u104b \u1019\u103e\u1014\u103a\u1015\u102b\u1010\u101a\u103a\u104b Facebook \u1019\u103e\u102c Insight \u101c\u1031\u1038\u1000\u103c\u100a\u103a\u1037\u1015\u103c\u102e\u1038 Ads \u1000\u102d\u102f splits testing \u101c\u102f\u1015\u103a\u1010\u102c\u104a Budget, Ads Visual \u1014\u1032\u1037 \u1005\u102c\u1038\u101e\u102c\u1038 \u1000\u102d\u102f adjust \u1015\u103c\u1014\u103a\u101c\u102f\u1015\u103a\u104b \u101e\u102d\u102f\u1037 Ads placement \u1000\u102d\u102f\u1015\u103c\u1014\u103a\u1005\u1009\u103a\u1038\u1005\u102c\u1038\u1015\u102b\u104b <br><br>Phyo Paing @ Derek<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u1041. \u1000\u102d\u102f\u101a\u103a\u1037\u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u101b\u1032\u1037 \u1021\u1013\u102d\u1000\u101b\u100a\u103a\u101b\u103d\u101a\u103a\u1001\u103b\u1000\u103a\u1000\u1018\u102c\u101c\u1032? \u101c\u1030\u101e\u102d\u1016\u102d\u102f\u1037\u101c\u102c\u1038\u104a \u1005\u102f\u1036\u1005\u1019\u103a\u1038\u1019\u1031\u1038\u1019\u103c\u1014\u103a\u1038\u1019\u103e\u102f\u1010\u103d\u1031\u101a\u1030\u1015\u103c\u102e\u1038 data \u101a\u1030\u1011\u102c\u1038\u1001\u103b\u1004\u103a\u1010\u102c\u101c\u102c\u1038\u104a \u101b\u1031\u102c\u1004\u103a\u1038\u1001\u103b\u1004\u103a\u1010\u102c\u101c\u102c\u1038? \u1042. \u1000\u102d\u102f\u101a\u103a\u1037\u101b\u1032\u1037 target audience \u1019\u103e\u1014\u103a\u101b\u1032\u1037\u101c\u102c\u1038? Demographic \u1021\u101b \u1014\u1031\u101b\u102c\u104a \u1021\u101e\u1000\u103a\u1021\u101b\u103d\u101a\u103a\u104a \u101d\u1004\u103a\u1004\u103d\u1031\u104a \u1005\u102d\u1010\u103a\u101d\u1004\u103a\u1005\u102c\u1038\u1019\u103e\u102f \u1021\u1005\u101b\u103e\u102d\u101e\u100a\u103a\u104b \u1021\u1010\u102d\u102f\u1000\u1031\u102c\u1000\u103a\u1021\u1014\u1031\u1014\u1032\u1037 PUDOG &#8211; Psychographic, Usage, Demographic, Occassion \u1021\u1001\u102b\u101e\u1019\u101b, Geographic \u1014\u1031\u101b\u102c\u1000\u102d\u102f\u1005\u1009\u103a\u1038\u1005\u102c\u1038\u101b\u1019\u101a\u103a\u104b \u1043. Budget \u1018\u101a\u103a\u101c\u1031\u102c\u1000\u103a\u101e\u102f\u1036\u1038\u1019\u103e\u102c\u101c\u1032? \u1018\u101a\u103a\u1021\u1001\u103b\u102d\u1014\u103a\u1010\u103d\u1031\u1019\u103e\u102c\u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1019\u101c\u1032? \u1018\u101a\u103a\u101c\u1031\u102c\u1000\u103a\u1000\u103c\u102c\u1000\u103c\u102c\u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1019\u101c\u1032? \u1019\u1000\u103c\u1031\u102c\u103a\u1004\u103c\u102c\u1001\u1004\u103a \u1016\u1031\u102c\u1000\u103a\u101e\u100a\u103a\u1010\u103d\u1031\u101b\u1032\u1037 Customer Life-time Value (CLV) \u1000\u102d\u102f\u1010\u1005\u103a\u1001\u103b\u1000\u103a\u1001\u103b\u102d\u1014\u103a\u1000\u103c\u100a\u103a\u1037\u101b\u1019\u101a\u103a\u104b =====================\u1014\u1036\u1015\u1010\u103a \u1041 \u1000 Campaign Objective \u1014\u1036\u1015\u1010\u103a \u1042 \u1014\u1032\u1037 \u1043 \u1000\u102d\u102f Ads Set \u101c\u102d\u102f\u1037\u1001\u1031\u102b\u103a\u1015\u102b\u1010\u101a\u103a\u104b 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