{"id":917,"date":"2018-05-23T15:57:46","date_gmt":"2018-05-23T09:27:46","guid":{"rendered":"http:\/\/drphyopaing.com\/marketing-plan-%e1%80%90%e1%80%85%e1%80%ba%e1%80%81%e1%80%af%e1%80%9b%e1%80%b1%e1%80%b8%e1%80%90%e1%80%b2%e1%80%b7%e1%80%a1%e1%80%81%e1%80%ab-%e1%80%9e%e1%80%ad%e1%80%9b%e1%80%99%e1%80%8a%e1%80%ba\/"},"modified":"2018-05-23T15:57:46","modified_gmt":"2018-05-23T09:27:46","slug":"marketing-plan-%e1%80%90%e1%80%85%e1%80%ba%e1%80%81%e1%80%af%e1%80%9b%e1%80%b1%e1%80%b8%e1%80%90%e1%80%b2%e1%80%b7%e1%80%a1%e1%80%81%e1%80%ab-%e1%80%9e%e1%80%ad%e1%80%9b%e1%80%99%e1%80%8a%e1%80%ba","status":"publish","type":"post","link":"https:\/\/drphyopaing.com\/marketing-plan-%e1%80%90%e1%80%85%e1%80%ba%e1%80%81%e1%80%af%e1%80%9b%e1%80%b1%e1%80%b8%e1%80%90%e1%80%b2%e1%80%b7%e1%80%a1%e1%80%81%e1%80%ab-%e1%80%9e%e1%80%ad%e1%80%9b%e1%80%99%e1%80%8a%e1%80%ba\/","title":{"rendered":"Marketing Plan \u1010\u1005\u103a\u1001\u102f\u101b\u1031\u1038\u1010\u1032\u1037\u1021\u1001\u102b \u101e\u102d\u101b\u1019\u100a\u103a\u1037\u1021\u1001\u103b\u1000\u103a\u1000\u102d\u102f\u1038\u1001\u103b\u1000\u103a"},"content":{"rendered":"\n<p>\u1041. Marketing Objective \u1000\u102d\u102f\u101e\u1010\u103a\u1019\u103e\u1010\u103a\u1015\u102b\u104b SMART (Specific, Measureable, Achievable, Realistic, Time-bound) \u1016\u103c\u1005\u103a\u1015\u102b\u1005\u1031\u104b <br><br>\u1042. Marketing Budget \u101e\u1010\u103a\u1019\u103e\u1010\u103a\u1015\u102b\u104b <br><br>\u1043. Target Audience \u101b\u103d\u1031\u1038\u1015\u102b\u104b STP (Segmentation, Targeting, Positioning) \u101c\u102f\u1015\u103a\u1015\u102b\u104b Positioning \u1000\u102d\u102f 7P \u1016\u103c\u1005\u103a\u1010\u1032\u1037 Product, Price, Place, Promotion, People, Process, Physical Evidence \u1000\u102d\u102f\u101e\u1031\u1001\u103b\u102c\u1006\u1014\u103a\u1038\u1005\u1005\u103a\u1015\u102b\u104b <br>\u1044. \u1005\u103b\u1031\u1038\u1000\u103d\u1000\u103a\u1016\u1031\u102c\u1000\u103a\u1019\u100a\u103a\u1037 Product or Service \u1010\u103d\u1031\u1000\u102d\u102f\u101b\u103d\u1031\u1038\u1015\u102b\u104b <br><br>\u1045. Feature \u1000\u102d\u102f Benefit \u1010\u103d\u1031\u1021\u1014\u1031\u1014\u1032\u1037\u1015\u103c\u1031\u102c\u1004\u103a\u1038\u1015\u102b\u104b <br><br>\u1046. Unique Selling Point (USP) \u1000\u102d\u102f\u101b\u103d\u1031\u1038\u1015\u102b\u104b <br><br>\u1047. Environmental Analysis \u101c\u102f\u1015\u103a\u1015\u102b\u104b External \u1019\u103e\u102c Macro \u1021\u1010\u103d\u1000\u103a PESTEL, Industrial Analysis \u1021\u1010\u103d\u1000\u103a Porter\u2019s 5 Forces, Competitor Analysis \u101c\u102f\u1015\u103a\u1015\u102b\u104b Internal \u1021\u1010\u103d\u1000\u103a Marketing Resource audit \u101c\u102f\u1015\u103a\u1015\u102b\u104b <br><br>\u1048. Channel \u101b\u103d\u1031\u1038\u1015\u102b\u104b \u1018\u101a\u103a Media \u1010\u103d\u1031\u1021\u101e\u102f\u1036\u1038\u1015\u103c\u102f\u1015\u103c\u102e\u1038 Target Audience \u1010\u103d\u1031\u1006\u102e\u101e\u103d\u102c\u1038\u1019\u103e\u102c\u101c\u1032?  <br><br>\u1049. \u1021\u101b\u1004\u103a Campaign \u1021\u1010\u103d\u1004\u103a\u1038\u1019\u103e\u102c\u101e\u102f\u1036\u1038\u1001\u1032\u1037\u1010\u1032\u1037 channel \u1010\u103d\u1031\u104a target audience, marketing message \u101b\u1032\u1037 Effectiveness \u1000\u102d\u102f \u101c\u1031\u1037\u101c\u102c\u1015\u103c\u102e\u1038 \u1015\u103c\u1014\u103a\u101c\u100a\u103a\u1021\u101e\u102f\u1036\u1038\u1001\u103b\u1015\u102b\u104b <br><br>Phyo Paing @ Derek<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u1041. Marketing Objective \u1000\u102d\u102f\u101e\u1010\u103a\u1019\u103e\u1010\u103a\u1015\u102b\u104b SMART (Specific, Measureable, Achievable, Realistic, Time-bound) \u1016\u103c\u1005\u103a\u1015\u102b\u1005\u1031\u104b \u1042. Marketing Budget \u101e\u1010\u103a\u1019\u103e\u1010\u103a\u1015\u102b\u104b \u1043. Target Audience \u101b\u103d\u1031\u1038\u1015\u102b\u104b STP (Segmentation, Targeting, Positioning) \u101c\u102f\u1015\u103a\u1015\u102b\u104b Positioning \u1000\u102d\u102f 7P \u1016\u103c\u1005\u103a\u1010\u1032\u1037 Product, Price, Place, Promotion, People, Process, Physical Evidence \u1000\u102d\u102f\u101e\u1031\u1001\u103b\u102c\u1006\u1014\u103a\u1038\u1005\u1005\u103a\u1015\u102b\u104b \u1044. \u1005\u103b\u1031\u1038\u1000\u103d\u1000\u103a\u1016\u1031\u102c\u1000\u103a\u1019\u100a\u103a\u1037 Product or Service \u1010\u103d\u1031\u1000\u102d\u102f\u101b\u103d\u1031\u1038\u1015\u102b\u104b \u1045. Feature \u1000\u102d\u102f Benefit \u1010\u103d\u1031\u1021\u1014\u1031\u1014\u1032\u1037\u1015\u103c\u1031\u102c\u1004\u103a\u1038\u1015\u102b\u104b \u1046. Unique Selling Point (USP) \u1000\u102d\u102f\u101b\u103d\u1031\u1038\u1015\u102b\u104b \u1047. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[19],"class_list":["post-917","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/posts\/917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/comments?post=917"}],"version-history":[{"count":0,"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/posts\/917\/revisions"}],"wp:attachment":[{"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/media?parent=917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/categories?post=917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drphyopaing.com\/drphyopaing-api\/wp\/v2\/tags?post=917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}