24 Digital Assets

1.Intellectual Property Assets:

•Content
•Methodology
•Registered Intellectual Property

2.Brand Assets:

•The Philosophy
•Identity
•Ambassadors

3.Market Assets:

•Positioning
•Channels
•Data

4.Product Assets:

•Gifts
•Product-for-Prospects (P4P)
•Core Product
•Products for Clients (P4C)

5.Systems Assets:

•Marketing and Sales Systems
•Management and Administration Systems
•Operations Systems

6.Culture Assets:

•Key People of Influence
•Sales and Marketing
•Management and Administration
•Technicians

7.Funding Assets:

•Business Plan
•Valuation
•Structure
•Risk Mitigation